Coordinated by BrakeQBE

Our theme for 2017: Save lives #SlowDown

In NZ speeding, or driving too fast for the conditions, is still a major problem. It causes needless crashes, untold suffering and stops people living safe and healthy lives.

Road Safety Week 2017 (8-14 May) coincides with the UN Global Road Safety Week, so we’re following the UN theme and encouraging everyone to Save lives #SlowDown.

Driving is unpredictable and if something unexpected happens on the road ahead – such as a child stepping out from between parked cars – it is a driver’s speed that will determine whether they can stop in time and, if they can’t stop, how hard they will hit.

Yet newer vehicles are more powerful than ever before and reach high speeds quickly. Driving fast is glamorised and often encouraged by programmes and adverts that worship the cult of the car. We all live busy lives and there is a temptation to speed up in the hope of saving time, where in fact we could be costing lives.

We can all play our part in raising awareness about the dangers of driving too fast and this year's campaign will focus on:

  • speed causes deaths and serious injuries on our roads
  • it’s important to slow down around schools and communities where there are pedestrians and cyclists
  • when going past a school bus it’s 20km/h in both directions
  • rural roads are not race tracks
  • going slow = stopping in time
  • speed is scary and noisy, it stops communities being enjoyable places for children and families to walk, talk and play
  • speed cameras work. They save lives.

Register now to be part of Road Safety Week 2017 and get a free electronic action pack. Take part in the Week by promoting our Save lives #SlowDown theme, or focusing on any other road safety issue that is important to you.

A few facts on why our theme is important:

  • Breaking the speed limit or travelling too fast for the conditions is recorded by police at crash scenes as a contributory factor in one in three (32%) fatal crashes in New Zealand [1].
  • Drivers with one speeding violation annually are twice as likely to crash as those with none [2].



[1] Speed crash fact sheet, Ministry of Transport, 2016
[2] Crash involvement of motor vehicles in relationship to the number and severity of traffic offenses, SWOV, 2013

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